Culminating Task: Developing an Online Marketing/Digital Marketing Plan
There are lots of ways of marketing online but even when using “free” services like Twitter, Facebook and LinkedIn you are still spending time and resources. With the different methods of marketing, diverse audiences and ways to market to them, an online campaign in a way needs more planning and better oversight than more traditional marketing campaigns. From experience, I have broken a Marketing Campaign into 6 parts with an additional section on the tools to use.
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Define your customer
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Define your objectives
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Design/Create Content
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Create a Messaging Calendar
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Define your Measurements
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Execute your Plan
As a team of 4 to 5, develop an online marketing/digital marketing plan. Students will use the guideline handout to start planning the group project.
Click HERE for guideline and templates.
